Link: https://3dctrl.com/
3Dctrl is a powerful 3D content engine that creates, automates and scales photorealistic imagery and video for digital commerce. 3Dctrl helps brands adopt an entirely virtual production workflow that is more dynamic, efficient and scalable than traditional photography and video production.
Between 2019 and 2025 I held the position of Lead developer, in charge of the Unity3D aspects of our stack. The app consists of a web front end which communicates with a canvas element containing a WebGL unity instance. Renders are achieved by packaging up scene data and transmitting it to a standalone instance running on a server which would handle the offline rendering of user scenes.
Key Impacts:
– Development and maintenance of core real-time software.
– Created a powerful render solution capable of outputting various formats.
– Developed a bespoke git2libsharp based system to manage 450gb+ library.
– Addressables content build pipeline to improve scalability using AWS S3.
– Performance optimization throughout the product lifecycle.
Systems Developed:
– Web-to-Unity communication API with React frontend.
– Deterministic product-configuration variant management system.
– Intuitive camera control systems using Cinemachine.
– Artist tool development to streamline production workflows.
– UI systems for internal development use cases.
– Adaptive performance systems for optimized resource use.
– Bespoke render / Ffmpeg pipeline for client exporting visualizations
– Frontend Sketchfab integration using NextJS.
Clients Include:
– Specsavers
– BMW
– ASOS
– Kingfisher
– Philip Moris International (IQOS)
– OBOZ Footwear
– Etnies
– Salomon
– Rapha
– Guiness
– Neem London
